It’s been just over a year since I established my LLC and ten months since opening my doors for business. I’ve learned a lot of things about running a business but I still have a whole lot more to learn.
In order to get more exposure locally with online directories and search engines, Unbranded Austin has partnered up with MyAdvice (formerly Advice Media, LLC). I’m very gun-shy about partnerships and spending money, especially in my most vulnerable year of the venture, so Leah and Robbie worked really hard to earn my confidence – in fact, I feel kinda bad for making them hustle as hard as they did, but I’m glad we did it. I went to sleep last night feeling more optimistic than usual.
Leah first approached me with a cold-call last week. She was different. Closer to my age, maybe older. Not someone right out of college. I know it sounds naïve but she was one of the most genuine sales reps (let alone human beings) I’d had the pleasure of speaking with. I felt that she had my interests at heart and was empathetic about my natural trepidation on signing up for services. She’s definitely a credit to the company she works for in making that human connection. We actually talked on the phone for an hour about human experiences and stories.
Anyway, I agreed to do a Zoom meeting with her and her manager Robbie the following week and I got the layout from both of them for about hour, mostly presented by Robbie where Leah would chime in to redirect him on my goals based on what she’d learned from our rapport. I didn’t say ‘Yes’ right away. I never do. Nobody really should, no matter how promising it is. They were prepared to offer me a pretty good deal with the caveat that I agree to it by the end of the week and also that I commit to no less than 12 months. Needless to say, this made me uneasy as I have a natural skepticism that’s credited with keeping me above the poverty line my whole life.
Yesterday, on the deadline of the offer, I got a call from Leah, apologizing for the pressure that was foisted upon me because they were coming up on end-of-month quotas and whatnot. Of course, I understand this. She did the homestretch pitch with me, confident that MyAdvice would be able to significantly nudge my online exposure in the right direction. In the end, I agreed to go forward with the partnership and I think it was the right decision.
In my younger years, I’ve accepted only empirical evidence and reason as the path to truth. Too much caution, needing guarantees. Low risk. But in recent years, I’m prepared to take a few things on faith. Learning to trust the universe, to trust people. In the end, that’s how we do it.